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We are writing to ask for your urgent support in completing, and encouraging our members to complete, the new Pitching the Value Survey. What is "Pitching the Value" and the UKCCA? The UK Caravan and Camping Alliance (UKCCA) is the collective voice representing the four major UK outdoor holiday organisations: The Camping and Caravanning Club, The Caravan and Motorhome Club, BH&HPA, and the NCC. It is the UKCCA’s flagship economic research initiative. It produces the vital independent data used to demonstrate the huge economic contribution of our sector